Virtual event

Wella Professionals announces that we are creating a global virtual event

We create is back! After the incredible success of the first edition last year We createWella Professionals are delighted to announce they will be returning for 2022, in what will be their biggest virtual event ever

Taking place on September 18, 2022, this two-hour global hairstyling celebration will unite, inspire, entertain and educate hairdressing professionals around the world.

This groundbreaking experience will unite the hairdressing community around the world, inspiring hairdressing professionals around the world and making it a truly international gathering.

We create is aimed at hairstylists of all levels and abilities and will include a two-hour program aimed at providing the knowledge, tools and opportunity to grow, impact and shine like never before.

The action-packed program of entertainment and insight will include challenging challenges that fully test the skills and knowledge of these top creatives, as well as iconic makeovers, exclusive interviews and styling tips from around the world.

This year’s event will focus on the power of transformation, with Wella experts and industry figures sharing their expertise to help stylists and colorists grow their business, spark their creativity and develop new ideas at report to their customers.

An iconic team of global artists will contribute to We create 2022, including James Earnshaw, Robert Eaton, Michelle Thompson, Christelle Barron-Hough and Akin Konizi, as well as international Wella artists including Patricia Nikole, Briana Cisneros, Cenk Yesil, Dereq Clarke, Romeu Filipe, Noriyoshi Miyachi, Vincenzo Panico and Renya Xydis .

Registration for this livestreamed event is completely free, with online registration available from 27e June 2022. Anyone registering before August 31, 2022 will be entered into a lottery to win £500 Studio Education vouchers to be used towards a Wella* training course.

To register, visit: