Our favorite editors and experts will speak, followed by a “Virtual Billy Goat Tavern” hosted by Dylan Smith of LION and Tucson Sentinel.
(Keynote) Happy Customers: How to Get and Keep Them
– Scott explains how a focus on customer service will help grow sales, retain customers, and even retain employees. He will also explain the effective organizational processes that underpin his approach.
Why buy? What advertisers really want
Sales Coach, Lipkins Consulting Group
– The key to convincing potential advertisers to say “yes” is that you need to know them better than they know themselves. In this session, L’areal will show you how to uncover your prospects’ hidden pain points and desires so you can close more deals without jumping through all the hoops.
How Shawnee Mission Post increased membership to two-thirds of annual revenue
Publisher, Shawnee Mission Post
– Editor Jay Senter will discuss lessons learned by the company since launching a subscription model in 2017 and the team’s current work to optimize its subscription marketing funnel.
Ad Sales Panel: Making the Best Impression
Hosted by Broadstreet’s Kenny Katzgrau
– Four top digital ad sales reps, including Baristanet’s Annette Batson, discuss their customer-centric approach to winning ad sales and renewals.
Sweetwater Prize Announcement
Happy Hour Virtual Billy Goat
(A separate Zoom meeting link will be sent for this event.)