Virtual conference

Parks Associates virtual conference will focus on personalizing the viewer experience

Dallas, TX– Personalizing the visual experience will be the topic of a Parks Associates virtual conference on July 21 at 11 a.m. CDT, the research firm said today.

The theme day “Personalization and the new video viewer”, as part of the company’s fifth annual edition The future of video, OTT, pay TV and digital media (opens in a new tab) event – will include an overview of consumers and video equipment from a senior analyst at Parks Associates, Eric Sorensen; a session on new live, social and interactive video experiences; and a session on how to use content to build viewer loyalty as well as a fireside chat between Robert Gelick, Chief Product Officer at Paramount, and Parks President and CMO Elizabeth Parks.

The personalization theme is in line with the company’s research findings which show that streaming opens the door to more immersive and engaging consumer experiences, such as co-watching services. It also reveals that a quarter of Internet households say they would be very likely to try a co-watching feature if it were offered by a favorite video service.

(Image credit: Parks Associates)

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“More consumers are streaming content at home and watching it more often with others. Co-watching is more popular in households with children, according to our most recent data,” Sorensen said. interactive, such as watching statistics or fantastic games on another device, is a typical phenomenon among sports fans.”

Session panelists include: Jon Cohen, senior vice president of business development and distribution at Frequency; Rob Dillon, Head of Digital Products at Straight Arrow News; Alexander Kann, Managing Director of Together TV; Ed Laczynski, founder and CEO of Zype; Jim Long, CEO of Didja; DeShuna Spencer, founder and CEO of kweliTV; Paul Pastor, commercial director and co-founder of Firstlight Media; and Mark Starker, senior vice president and head of direct-to-consumer services for business and corporate strategy at Endeavor Streaming.

The Future of Video conference is sponsored by Adeia, FPT Software, Symphony MediaAI, Comcast Technology Solutions and Metrological.

Registration is available on line (opens in a new tab).

(Image credit: Parks Associates)

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