Virtual assistant

Muthoot Finance launches AI-powered virtual assistant ‘Mattu’

Muthoot Finance has partnered with, a leader in conversational AI technology to launch ‘Mattu’, an AI-powered virtual assistant.

Available on the website and mobile app, the smart assistant allows users to apply for different types of loans, troubleshoot issues, and perform transactions such as checking account balance, paying interest on gold loans, loan recharges, partial payments and much more.

Muthoot Finance clients can chat or speak with the AI ​​virtual assistant in English and Hindi. This virtual assistant is also available on WhatsApp, making it very easy for users to access key services through natural human interactions.

Alexander George Muthoot, Muthoot Group Deputy Managing Director, said: “The launch of a revamped and turbocharged Mattu marks the start of a new chapter for us. This AI-powered virtual assistant offers various user-friendly features such as multilingual support, voice search capability and can handle over 250 frequently asked questions. Additionally, if a user wishes to speak with our customer service representative, they can do so through the virtual assistant. This is a great convenience for customers at present”

Eapen Alexander Muthoot, Executive Director of Muthoot Group, said: “As a leading NBFC, technological innovations are at the heart of our customer-centric approach. Mattu opens up another secure communication channel with our customers and offers a plethora of intuitive features and benefits. This is great added value for our customers and also demonstrates our commitment to the company’s digital agenda. »

Shridhar Marri, CEO and Co-Founder of, said, “The modern customer expects their needs to be met in seconds, without having to browse the website or visit a branch. The launch of Mattu would eliminate friction with buyers and ensure Muthoot Finance clients have instant access to key services on their channel of choice.

With the launch of this unique AI-powered chatbot, Muthoot Finance is rapidly becoming a leading lender that consistently offers a range of bespoke, technology-enabled services, bringing convenience to its clients. Recently, it launched a facility through which its gold loan customers can repay their loan or make interest payments via PayTM, Google Pay and PhonePe. There are also attractive cashback offers for online interest payments.

Muthoot Finance Gold Loan customers can also avail loan recharges with just a few clicks using WhatsApp. They can also get a gold loan from the comfort of their home through the Muthoot Finance Gold [email protected] service.