Tap Trust of IndiaSep 30, 2021 4:41:04 PM IST
The country’s largest automaker, Maruti Suzuki India Ltd (MSIL), on Thursday launched a virtual car assistant app called ‘S-Assist’ based on artificial intelligence to help customers with a post-purchase experience. . Available free of charge to customers of the company’s cars sold at its premium Nexa outlets, the S-Assist (accessible via the Maruti Suzuki Rewards app) provides multimedia content including DIY videos, digital literature and workshop assistance directly on the user’s smartphone.
Additionally, the app gives owners access to over 4,120 Maruti Suzuki workshops across India, enabling them to call and drive to the nearest workshop in case of distress, a the company said in a statement.
Commenting on the launch, MSIL’s Senior Executive Director, Service, Partho Banerjee, said through S-Assist that customers can book services for their vehicles, home pickup and delivery, and get estimates through the digital assistant. .
“At the moment we are offering it to Nexa customers as it is available in English. We will soon be offering it to our Arena (chain of retail stores) customers as we are working to make S-Assist also available in vernaculars , ” he said.
This is a free service that provides quick access to vehicle features, troubleshooting and driving tips on customers’ smartphones. It brings real-time information to customers for their vehicle-related queries, he added.
Customers can easily and quickly access the digital copy of the vehicle owner’s manual, warning sign information via S-Assist while performing an image search by uploading images of any part of the vehicle on their smartphone to get an instant explanation of the possible causes of the problem in the vehicle.
The app was co-created with a Delhi-based AI startup, Xane.AI, which was nurtured under the company’s innovation program, MAIL (Mobility and Automobile Innovation Lab) launched in January 2019 to foster innovation through a collaboration with start-UPS.
This is one of 13 projects the company is pursuing to help budding start-ups incubate and launch their ideas, MSIL added.