With changing times, we find that the way of doing business also changes. Along with the old trading houses, many new startups are also growing and competing with the giants. But unlike traditional businesses, D2C brands have no intermediaries and are directly involved in the manufacturing, marketing and distribution of their products. Therefore, it is essential to partner with retail sites or pop-up shops to distribute products or ship them directly to customers. They should carefully monitor their customer community, product users for brand recall, product feedback, and customer partnerships to keep up with market trends and competition.
Most D2C brands, unlike traditional brands, do not have a large budget for offline promotions, so they rely on the virtual event platform to drive product launches, customer engagement, influencer-specific events, marketing events and activities to retain their logistics partners. engaged and knowledgeable about the products.
Over the past two years, due to the COVID -19 protocols in place, event organizers have realized that virtual platforms can smoothly handle the limitations of physical events such as geographic constraints, budgets, program management events, etc.
Virtual events can be used effectively by D2C brands in the following segments:
Product launches: To increase the reach of their physical product launch by broadcasting it live on a virtual event platform suitable for the theme of the product presented, the virtual product launch is important. It allows customers to participate in product-related games and purchase newly announced products directly from the product launch event platform and create buzz around the new product or service that is being launched.
User conferences: Any brand that wants to establish itself as a market leader continues to create successful, regular and profitable user conferences with a superb lineup of speakers to grab attention and engage with more customers. Since the cost of hosting a virtual event is about a quarter of the cost of hosting a physical event with a larger audience, D2C companies can host a large number of user conferences in a quarter.
Combining the conference with a virtual exhibition of their product line, giving attendees the chance to win free samples by interacting with the comprehensive virtual event platform helps them enter the market at a much faster pace.
Along with this, inviting industry leaders and influencers to interact with the audience in the networking room brands ensures that customers get a better perspective of their product or services. This ease of connecting with a larger group is only possible through a Virtual Event Platform.
Community events: The company, clubs or recognize the need to connect online with their target group and also understand what interests them. With all of this in mind, they can organize a virtual carnival, tambola, movie night, and other fun activities. It helps create a vibrant virtual entertainment space for people to connect and engage.
Rewards and Recognition and Employee Engagement Events: New-age direct-to-consumer brands adhere to a very new-age culture. Employees love them because of the activities they organize for them. Virtual event platforms allow employees to be thrilled with employee engagement platforms and also be rewarded with virtual award ceremonies in the age of remote working environments.
Networking events and mixers: Networking events are a great opportunity to meet people who share your interests. Using our AI-powered matchmaking features on the platform to host networking events like hackathons is an exciting new way to connect with like-minded people.
The seller meets: Multi-city virtual vendor meetings are incredibly effective. Companies hold knowledge workshops for their salespeople so that they can communicate with other brand representatives. It helps brands recognize their sellers’ needs and shows them how to improve their performance on the aggregation platform. Virtual events are very cost effective and help in seller community building exercises.
Customer behavior is changing due to the increased use of the internet in all aspects of our lives, and D2C brands are capitalizing on this change. We’ve come a long way from e-commerce to the metaverse, and virtual event platforms are just the beginning. In terms of technology and customer experience, there is still a lot to do, and businesses and customers are ready to experience it all.
The opinions expressed above are those of the author.
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