Virtual assistant

BMW will use Amazon Alexa technology to create its own virtual assistant

New Delhi: German automaker BMW has announced that it is using Amazon Alexa technology to develop its next-generation voice assistant.

BMW started offering the Alexa assistant in some cars in 2018. This time, the company is going to use the technology to create its own digital assistant.

The automaker announced its plans at Amazon’s device launch event on Wednesday night.

“This cooperation with BMW is a great example of what Alexa Custom Assistant was designed to make it faster and easier for businesses to develop custom smart assistants for virtually any device, without the cost and complexity of building from scratch,” Dave said. Limp, senior vice president of devices and services at Amazon.

Stephan Durach, senior vice president of connected enterprise and development technical operations at BMW Group, said the move will take the digital experience to a new level.

Amazon is now trying to capture more market share in the automotive industry with its devices.

The company introduced the next generation of Echo Dot and Echo Auto, allowing people to bring the convenience of Alexa to every room in your home and in your car.

Echo Auto comes in a new slimmer design and includes a new adhesive backing for more placement flexibility in your car.

The device is built with five microphones designed to hear your demands on music, air conditioner and road noise.