Virtual assistant

7 Ways an Ecommerce Virtual Assistant Can Help Your Small Business

Running a business means developing the ability to multitask. Supervise a virtual business, such as a e-commerce store, has unique tasks and challenges. Uploading product information and images, managing customer service, handling returns and exchanges, marketing, advertising, and website maintenance are just a few daily tasks that business owners have to manage.

With so many responsibilities demanding attention, completing projects designed to grow your business can take time. That’s when it makes sense to bring an extra pair of hands to handle busy work so you can focus on bigger goals.

For entrepreneurs in the e-commerce market, it’s not always as simple as it seems. Many e-commerce storefronts are operated remotely rather than in a typical office environment. This means that there is no central location to recruit additional employees. And even if it does, the cost of finding, hiring, and training other employees will certainly eat away at your bottom line – something many small business owners would rather avoid.

If you want to grow and scale your business, but are overwhelmed with the amount of work required on a daily basis, consider hiring a virtual assistant.

This article discusses how a virtual assistant is one of the best ways for e-commerce businesses to move forward. We’ll explain exactly how outsourcing day-to-day tasks to a virtual expert can benefit your bottom line — and how to find the right one for your business.

The Benefits of Hiring a Virtual Assistant

A virtual assistant, or VA, is precisely what it sounds like; someone who assists you remotely with almost all day-to-day business tasks and does so on a contract basis. You don’t have to worry about maintaining an office space, and you don’t have to worry about training and onboarding a VA, because they’re usually already experts in their respective areas.

A virtual assistant offers many benefits to business owners running an e-commerce store.

Cost savings – Virtual assistants work remotely, so the cost of sourcing, hiring, and onboarding will be significantly reduced or completely eliminated. They are likely to already have knowledge of many tasks related to the e-commerce industry, which means money saved on training.

Research shows that employees who work all day in an office are only productive for about 3-4 hours a day. Most VAs work hourly, which means they will be more efficient than the typical office worker. Let’s not forget that virtual assistants are independent contractors, which means their services are a tax deduction for you.

Time saving – VAs can do much of the day-to-day work required to run an e-commerce store, leaving you more time to focus on growth projects.

Diverse talent pool – Internal employees are usually drawn from the local community where the company resides. AVs, on the other hand, can be located anywhere, even halfway around the world. This means you’ll have access to the best talent the world has to offer.

What can a virtual assistant do?

So what exactly can a virtual assistant do for your business? Many tasks are routinely assigned to AVs, but the truth is that anything you imagine can involve the assistance of an AV in one form or another. Let’s take a look at the most common tasks handled by virtual assistants.

Customer service

Customer service is one of the most time-consuming tasks for entrepreneurs. A virtual assistant can give you back that time by acting as a liaison between customers and your business. Handling returns and exchanges, managing logistics, handling customer inquiries and complaints, and even directing and upselling customers towards purchases are just a few of the customer service tasks we do. a VA can handle for you.

Inventory management

Another huge time consuming business owner is tracking and managing inventory. The nature of an e-commerce business makes it the ideal job for a VA because everything can be done virtually. Ordering, tracking and documenting inventory levels can happen remotely, allowing you to focus on the bigger fish.

Website management

Whether it’s a standalone website specifically for your business or a virtual storefront operated with the help of an online retailer like Amazon, Etsy, or Shopify, there are many time-consuming tasks that need to be done on a daily basis for everything is working.

Uploading product images, creating product descriptions, changing prices and managing online promotions can easily be delegated to a virtual assistant.

Marketing and Advertising

There are many channels available for marketing and advertising products and services – and managing them all at once is a full-time job in itself. Why not let a VA handle this task for you?

Social media, paid advertising, and email campaigns are just three of the most important, but there are many marketing tasks a virtual assistant can take on for you.

Blogs and SEO content

One of the best ways to drive traffic to your online store or dedicated website is to use search engine optimization to ensure people can easily find your business. Creating a website that uses SEO optimization correctly, and even publishing a blog to go along with it, will help your site rank higher in search engines – increasing visibility and increasing the number of hits. people who end up in your e-commerce store, which is exactly where you want them to be.

Graphic design

There are many virtual advisors who specialize in graphic design, a task that many business owners may need to learn. Hiring a virtual assistant who is skilled and skilled in creating great designs can help bring an air of professionalism and quality to your virtual storefront, website, and social media channels.

Account bookkeeping

Ah yes, the dreaded daily accounting. The percentage of business owners who like to balance the day’s business books is probably slim to none. Delegating this task to someone else can free up a huge amount of time, and hiring someone with the right skills means they’ll be able to catch mistakes you might miss.

How to find a virtual assistant

There are several factors you should consider before hiring a VA, such as how much you plan to spend and what skills you specifically need. You also need to set guidelines and deadlines, make sure the right systems are in place ahead of time, and communicate expectations clearly to avoid misunderstandings.

The final cost of hiring a virtual assistant will vary depending on the skills of the individual. You can even go all out and hire an executive assistant who can act as second in command and handle broader project management tasks, but expect to pay a higher amount for someone of that caliber.

The internet is full of platforms and marketplaces dedicated to helping you find and hire the perfect VA for your needs.

Popular independent marketplaces like Upwork and Fiverr are excellent sources of talent and typically include integrated payment and messaging systems. The only risk here is that anyone could present themselves as a qualified professional on these platforms, so do your research before entering into a contract and be careful.

There are many dedicated platforms designed to connect businesses and professionals with skilled virtual assistants. Time Etc., Wingand fancy hands are some of the most popular sites. Each site offers a different pricing structure, and some even offer built-in time and task tracking tools.

Online job boards are always a great way to find VAs looking for a job. Just be aware that any communication, task management, or payment made to a VA hired through a job board will require the use of separate systems.


Small businesses and entrepreneurs might start out with the idealized dream of doing everything themselves. And while this plan may work for some e-commerce businesses, if you’re planning to grow your business, you might benefit from additional help.

The field of virtual assistance is growing at a rapid pace, especially with many businesses moving to an all-online or hybrid format. There are people with the skills and knowledge to help you get it right. All you have to do is figure out what your needs are, then find the right assistant for the job.

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