Are you a busy entrepreneur or a small business owner overwhelmed with social media marketing? When you reach out to colleagues to ask how they do it all, outsourcing is often the answer. However, entrepreneurs generally find it difficult to delegate part of their business. As I mentioned in my previous messageThe question I often hear is:
“I know I need a virtual assistant but I don’t know what to delegate.
In response, I’ve created a series of blog posts, social media memes, and videos to show you exactly what you can delegate in the new year. Today’s episode focuses on social media management.
Share your blog content on social networks
Creating and publishing your blog posts is just the beginning of blogging. If you’re not promoting your posts in the social media community, you might as well be talking to yourself. But creating high-quality posts and memes and then sharing them on every network you’re active on at the best time to reach your target audience can be time-consuming! A virtual social media assistant can handle this process for you.
Find and edit images for use in posts
Not sure why you need to use images in your social media posts? Consider these statistics:
“Content with relevant images gets 94% more views than content without relevant images.” Kissmetrics
“When people hear information, they are likely to
remember only 10% of this information three days later. However, if a relevant image is associated with this same information, people retain 65% of the information three days later. » life learning
Convinced? Your next question may be where can I find all these images and modify them to suit my needs? There are many places where you can find images, but you need to make sure they are copyright free or the creator will let you share with proper credit. Your virtual assistant can find or create these images for you. One more thing you can mark on your list.
Organize quality content from relevant sources
Often your social media followers will share content created by other thought leaders. You’ve probably heard others say that “social media is supposed to be SOCIAL”. What this means for you is that not every post you post should be about you. There are several “rules of thumb” regarding how many of your posts should be self-promotional. The one I’m trying to follow is the golden ratio. That’s it:
30% of your content belongs to you
60% of your content should be organized
10% of your content can be promotional
As you can see, 60% of your content should belong to someone else. Your virtual assistant can monitor the internet for content that relates to your keywords. She can then create posts that link to the selected content. You can breathe a sigh of relief that you don’t have to do all the research!
Tracking brand mentions
One of the things you should be constantly doing is knowing where and when your brand is being talked about on the internet. To maintain your stellar reputation or save it when there are negative remarks, you need to know who is talking about you and how. A survey found that 84% of consumers expect companies to respond within 24 hours. after posting on social media. If you or your virtual assistant aren’t monitoring brand mentions, you’ll miss a lot of those comments and it will directly affect your reputation. It doesn’t take much time and it should be a priority. Your virtual assistant can monitor and track these interactions daily and alert you to anything that needs your personal attention. Plus, she can cater to those who don’t need your attention.
Remember that not all virtual assistants are qualified to perform all of these tasks. Make a list of the things you need to outsource, then have that list when you start your search for your ideal virtual assistant. If you don’t know where to start, this article will guide you.