As momentum in the meetings community leans towards the return of face-to-face events, innovation and investment in technology for virtual meetings continues. Whether organizations are using online options for convenience, cost savings, larger audience, lower carbon footprint, or some other reason, their communications toolkit is forever expanded after forced adoption and rapid technological improvements seen since the start of the Covid pandemic.
Here are two new platforms along with three other developments in the virtual event technology space
Official launch of Tevent
Tevent, a new virtual event platform, hopes to grab the attention of small and medium-sized businesses with a low-cost, feature-rich, and easy-to-use model. “It’s a crowded market right now; there are a lot of platforms,” co-founder Ahmed Amer noted during a media call for the UK company’s official launch on April 27. lead tracking, on-the-fly polling, whiteboards, immediate access to event recordings, and more, at all price points. This includes free events – those for less than 100 people and lasting less than an hour. In March, Tevent announced that it had raised $2 million in a series of seed funding rounds.
ExpoPro deploys the first phase
MeetingPlay + Aventri rolled out a new platform called ExpoPro, just months after the two companies merged. Designed from the ground up to manage exhibitors and sponsors at major exhibitions, the first phase of the platform automates communication, tasks, content collection and approvals to keep planners and exhibitors on track for upcoming shows. While the company had an existing exhibition management tool, it was abandoned for the new platform based on state-of-the-art project management technology. A second phase of the ExpoPro rollout, coming this summer, will help exhibitors and sponsors quantify their return on investment, said Joe Schwinger, the company’s chief innovation officer. Post-pandemic, exhibitors have higher expectations for the level of attendee data, he notes. “Phase two is where we bring artificial intelligence and machine learning in the pre-conference engagement to increase sponsor ROI before they even enter the show.
The notification is posted
Virtual event provider Notified (part of Intrado Corp.) has upgraded its Event Cloud product to support in-person events. Planners and marketers can now run live, virtual and hybrid events from a single platform. Event Cloud offers processes for managing attendees, sponsors, speakers, and staff; a mobile app; and service and production staff. The company also introduced three pricing tiers for Event Cloud services.
ON24 pairs with the video platform
ON24 has acquired VIBBIO, a video software company that allows people with no experience to create and edit quality videos. The goal, according to ON24, is to put video content creation in the hands of salespeople and marketers. Within the ON24 platformrm, customers will be able to use VIBBIO to create videos to promote digital events or repurpose event content to create highlight clips for use on social media or in email campaigns.
Array, a content engagement technology for life sciences events, announced updates to its reporting and user experience. For presenters, there is an easier to use interface; for participants, an improved login and onboarding experience; and for organizers, better collection of important data for life science professionals as well as easier to understand reporting formats. In other news, Array was awarded a US patent for its “Systems and Methods for Better Meeting Engagement” in March and recently welcomed Debbie Liberio as head of sales.