Virtual event

3 essential strategies for creating an immersive virtual event experience

We’ve all learned a lot about virtual events over the past two years. But again and again, one important problem keeps coming up: how do you create an immersive and engaging virtual environment that your attendees actually want to hang out in?

After all, attention spans are shorter than ever as participants are busy multi-tasking with remote work or family obligations. It’s all too easy for virtual events to become more of a passive viewing experience, rather than something your attendees find themselves fully engaged with for the duration.

To create an immersive IRL event, planners have long relied on the idea of ​​engaging all five senses of their attendees. When interacting with guests through a computer screen, of course, some of those traditional methods of engagement go out the window. But with intentional planning, out-of-the-box thinking and exciting new technology, it’s more than possible to keep attendees invested and engaged throughout your online gathering, allowing you to effectively deliver your key messages and ultimately of account, to achieve your goal. ROI of the most important event.

To create an effective immersive experience for virtual attendees, check out the three Cs.

1. Content

Content is unquestionably king when it comes to virtual events. Focus on creating unforgettable content that will resonate with your specific guests, whether your goal is to educate, entertain or inspire them (or all three!). But take steps to make sure your attendees don’t feel like they’re sitting and watching TV. Be sure to train your speakers, presenters, and hosts thoroughly, giving them tips and best practices on how best to engage with a virtual audience.

And remember to rely on your technology platform and fully understand all the features it offers. The best session content includes a level of direct interaction – and most major virtual event platforms offer a wealth of options for having attendees talk to each other and to speakers, whether a chat function, polls or quizzes.

Want to take this interaction to the next level? Work with an advanced platform like Hubilo, which allows third-party application integration. Hubilo’s new Embed Your App feature allows planners to connect third-party apps for engagement, gamification, virtual photo booths, social media and more to their events and sessions, ensuring audiences can be engaged via as many points of contact as possible. It’s about creating that sense of belonging and community that makes events of all kinds so special.

2. Personalization

When attendees walk into an IRL event, you want them to feel surrounded by a physical manifestation of your brand and its goals. So why should virtual be any different? Work with your technology platform to ensure the virtual setting accurately reflects your brand and the attendee experience is personalized every step of the way.

Put yourself in the participant’s shoes. What do you want them to think and feel from the initial invite, upon initial login, while clicking around the space? Really think about the participants’ journey through the online gathering and create touchpoints and interactions based on your guests’ personalities and interests.

This is another area where new technological advancements – and the wisdom of a good technology partner – can really come into play. Hubilo, for example, offers a downloadable e-book that explains the concept of a “virtual stage” and how build one that can effectively turn your events into experiences.

3. Login

Through it all, never forget the power of connection and community building. Sure, attendees might not bump into each other at the coffee bar, but that doesn’t mean you can overlook the networking aspects that help make an event truly immersive.

Virtual networking may look different, but it can be just as powerful when done right. Together with your platform partner, try to offer multiple networking formats – like virtual trade shows, breakout rooms, video calls or one-on-one chats, etc. – so that participants can opt for those with which they are most comfortable.

Another tip? Since attendees won’t have the spontaneous networking moments that come with a live event, be sure to build structured networking time into the agenda, but don’t forget to provide fun sessions where participants can bond more informally.

Want to learn how to create immersive first-hand experiences? Watch Hubilo’s immersive on-demand Mastering experiences now.